leaders in leather
project name

leaders in leather

i was hired to help rejuvenate the branding and marketing strategy of a high-end leather bag maker based in Austin, TX. we decided on a more streamlined, modern look for all aspects of the brand’s imagery across identity, the web & marketing materials. along with the 12 page press-sheet that matched the catalogs and line sheets perfectly, i also redesigned all of the showroom posters seasonally. the first and last images in this group were actually two of about 6 giant over-sized poster prints that measured 3′ x 4′ and larger. on the two images shown, the owner showed me examples of outdoor settings with rich color filters and over saturation…but, they only had interior studio shots of the bag from their photographer and they needed them done in a hurry for a show in Las Vegas. i quickly grabbed my camera and went out to Bull Creek to snap some high-resolution backgrounds. i then placed the bags into those environments seamlessly, faking shadows and tweaking colors to be similar to what they had in mind. sometimes,

description
  • Client:

    leaders in leather

  • Our Role:

    identity / branding revamp / web design

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